Author: Muhammad Shakil Naz
The most celebrated social networking site, Facebook, is rolling out some changes to the fan pages. A fan page is a page on Facebook designed especially for business purposes. The social networking site provides a large base of people, which is a superb marketing option for businessmen. As they look forward to converting the visitors into valuable customers.
The changes made in these fan pages will surely call for an alteration in your Facebook marketing strategy. These changes have come into the picture after the Facebook Marketing Conference. The comprehensive message of the conference was to target the pages as a ‘mission control’ point.
Here is an outline of the changes and how a business can take advantage of these new features for online branding:
Timeline format: This is one of the biggest and most visible change and is standard for all the pages. One can intensify the look of his business page by using a time-line smartly for Facebook marketing. The concept of the photo strip at the top is no more live. There is one large image (cover image), and a small image (profile picture) at the bottom left.
Pinning and highlighting the posts: The recently added feature of pinning and highlighting can also be utilized for boosting the Facebook marketing efforts. These features have changed the way of telling the stories over your profile. You must have noticed a star icon on the upper right of your post, by clicking on the icon you can emphasize your post. This will spread the post across the timeline.
If anyone thinks that he has something unique to share, he can pin it on the top of the timeline for a maximum of one week.
Facebook Video: This feature was added to content with the all mighty Youtube platform. You can upload a video and have your audience watch your videos. This is a very powerful form of marketing. You can also buy Facebook video views from BRSM.io to get the ball rolling for viral reach!
Milestones: This is one more useful feature of Facebook marketing. One can share the key events or achievements of his brand with his network. Just click on the line running down the timeline, and you are ready to go. This will increase the visual effects on your timeline and will attract more people.
Facebook has come out with lots of exciting changes, and much more are still to come. So, all the social media marketers have ample options to increase their brand awareness.
Your social media consultant will surely update you on the new and upcoming changes. And, if you do not have social media in your marketing plans, you are far behind. Just hurry up and search for social media assistance.
What is social media marketing without Facebook? Facebook, the now legendary online social networking site has almost 1/6th of the total population on this planet signed up for it. And this fact makes Facebook Marketing the most preferred choice of a Social Media Marketing Company in India and Pakistan or anywhere to reach out to a larger audience. Facebook Advertising is a huge business and offers unlimited potential to grow and make money.
Given below are a few reasons why:
1) Facebook offers unbelievable reach. Every social media marketing company in India and Pakistan realizes this. It is the biggest social network and stands for all big things count. Hundreds of thousands of brands are thronging Facebook for visibility and much to their delight, the prospects look good. Men, women, children, teenagers, working professionals, middle-aged people, retirees, freelancers, fashion models, celebrities, Pakistani, Indian, American, Armenian, etc., etc. are all on Facebook.
2) Multiple platforms can be targeted through Facebook Advertising. There are advertisements. There are groups. There are pages. Pages offer organizations, celebrities, and various businesses a free roman holiday. The number of likes has no capping. Groups become platforms for moderations and debates. Facebook Advertising is a paid service offered by the social network to businesses who can reach out to their customers depending on demography.
3) Facebook Marketing Offers Aimed Targeting. Facebook is where everyone likes making a post. Whether it is personal or public, everyone likes flocking to the social network. Now businesses get to use this to their advantage. If they find anything worthwhile on a user’s profile, they can target that individual from a business perspective.
Messaging to prospective clients and colleagues can be performed through Facebook. The message can be delivered via live chats or private messages. If you want Facebook comments on your posts you will need to be creative to get interaction. Facebook is great for networking and nourishing relationships with other people by net-savvy marketers.
Word of mouth associated with the platform is one of the leading benefits of Facebook. Your services and products will be spoken about by people. Regardless of whether you are using Facebook or not, the people are. Finding a significant audience becomes an opportunity for marketers due to the viral character of Facebook.
