What are the Benefits of SEO in Terms of Online Marketing

AUTHOR: IQRA IQBAL

There is a lot of content on the benefits of SEO on the internet. Which is a clear indication that SEO really helps a website with ranking in Google against target queries. But how do you actually get to that position and make you able to avail yourself of all the benefits? That’s pretty much a tough question, which probably people don’t answer. The advantages of SEO with your website come into place when you hire Expert SEO services in Lahore. The more efforts you put into your website Optimization, the more results you reap. But you have to follow the right direction when it comes in terms of Google ranking algorithms. You should be familiar and follow with all the search Engines Ranking algorithms and make sure your website or content isn’t breaking those algorithms.

7 Benefits of SEO in terms of Marketing

1. Increase in sales
2. Loyalty
3. The cost
4. Impact on the market
5. Related queries
6. Quality control
7. Transparency of work

1. Increase in sales

Like any other advertising type, SEO aims to attract new potential customers and sell them your products or services. By increasing targeted search traffic, you get new customers from month to month and increase your income and customer base accordingly. Of course, only if your site meets the needs of customers as much as possible.

I focus on the growth of the client base: on average, 50% -80% of new users from search engines visit our customers’ sites every month. This gives a constant influx of new customers, some of whom become regular customers. Until your site is at the top of the search engines, your customers buy from competitors. Maybe it’s time to do something?

2. Loyalty

All types of advertising on the Internet are intrusive to one degree or another, be it advertising on social networks (Facebook, Instagram), teaser, or banner advertising. At the same time, in SEO, people open search engines themselves and search for what they need at a given period. Suppose advertising on social networks imposes its product and “forces” to buy a TV, then in SEO. In that case, a person himself is initially interested in purchasing a TV, and therefore goes to a search engine and looks for a suitable option.

That is why visitors from search engines are one of the most loyal audiences. Statistics show that only 15% of users respond to PPC advertising, while the remaining 85% go to sites from organic search results. This proves once again that people trust advertising less and less.

PS: Percentage statistics may differ in different topics and niches; I took the average.

3. The cost

Those who are “in the know” know that SEO is one of the cheapest and most effective advertising types on the Internet (we focus on the cost of one attracted client). Unlike social media or contextual advertising, you don’t depend on your budget. Our company has worked with projects more than once, where there was about 25 thousand organics (SEO) traffic per month, and in just nine months, we increased search traffic to 175 thousand visits per month. Yes, the client pays $ 700 / month for SEO promotion, but the price for advertising in the first and ninth months is the same. We are paid for a range of services that make the site more effective, and not for each new visit or search traffic increased thanks to us.

Simultaneously, in other advertising types, you depend on the advertising campaign’s budgets: the more traffic you want to get, the more money you have to pay. For example, if one click in Adwords or Facebook will cost $ 0.03, then to get 30 thousand visits, you will have to pay $ 900 and call 175 thousand – to fork out for $ 5,250.

And the worst thing is that in all types of advertising, except SEO …

Stop SEO Today – Your site will continue to rank in the search engine and give you traffic. No need to pay for clicks or visits! It is no coincidence that this advertising channel has one of the best ROI (return on investment) indicators – an indicator of return on investment or return on investment.

4. Impact on the market

Most of the companies that are in the TOP-3 in search engines have a strong influence and impact on the market in their niche, creating trends. If you have your own business, you probably know every competitor in the TOP-3 of Google, continuously analyzing their websites, pricing policy, goods and services, and monitoring updates. More often than not, these are the sites that set the pace for developing a niche, while the rest of the players have to follow and accept the leaders’ game conditions. Many years ago, companies that develop websites had a catchphrase: “I want a website like Rozetka’s – clients insistently demanded bright, well-optimized and efficiently working sites, like those of online stores. Note that over the past few years, almost all offline stores began to sell their goods at the prices of Internet resources,

Become a leader – set your playing conditions for the rest!

5. Related queries

• Experienced SEO specialists know that the site needs to be promoted by direct requests of interest to the client and related and near-topic ones. For example, you have a business selling mobile phone cases.

The conversion to purchase will be significantly lower for these requests than for the main commercial ones. However, you still have to gather the target audience around you and warm up its interest, launch buyers into your sales funnel, attract them with promotional offers, discounts, email newsletters, or remarketing. (Remember when you browse a product on a website, and then it starts to follow you all over the Internet? This is remarketing).

In contextual advertising, it is common practice to promote using competitors’ keywords:

6. Quality control

Organic search on an ongoing basis will provide you with many visits; because of this, communication with customers will always be in an active phase. This will allow you to get regular feedback and see the challenges your customers are facing. This, in turn, will make it possible to improve the quality of your services systematically.

Also, the SEO specialist who runs your site analyzes at least:

• Conversion rate
• Usability (ease of use of your site)
• Competitors

The data on the first and second points will allow the SEO-specialist to give you detailed recommendations for increasing sales: what to do so that those who do not buy start buying; how to find and improve those sections or parts of the site where visitors most often have problems; A / B testing (show users two different versions of individual blocks on the site, identify and implement what works best. For example, the Buy button’s location or color, different types of menus or filters, etc.).

At the same time, competitor analysis will provide invaluable data on how to develop your project. For example:

• What queries is your competitor promoting, which ones bring the most visitors;
• Analysis of services and tools that can and should be implemented (online chat, which is better and more convenient than competitors, etc.);
• Find all competitors’ advertising activities (find out where else on the Internet it is published and hosted).

SEO is not just about bringing keywords to the TOP; it is your project’s continuous development in all directions.

7. Transparency of work

A search engine promotion specialist will install analytics systems such as Google Analytics on your website. These are some of the essential tools when analyzing the effectiveness of all types of advertising activities associated with your site. You will be able to find out from which sources people, orders, etc., come from. Here’s a good example:

On the example of one of our clients’ sites above, you can see how many orders came to him from search engines, social networks, and other areas. Please note that (direct) / (none)  is on the 4th place in the list – these are people who themselves entered your website address in the browser and made an order.

An SEO specialist is obliged to install, and most importantly, configure such analytics systems on your site, and this will make the work on the site completely transparent and understandable for you!

Divide and rule!

You never need to stop there, even if you are TOP-1. In addition to thousands of other keywords, you can try to rank in different SERPs as well. Usually, new websites are created and promoted to the top along with your main one.

Necessary: search engines have a negative attitude towards this promotion method and monopolize search results by one company, believing that you will not offer anything new for users on your other sites. Therefore, you can get an “affiliate filter” as a punishment. In this case, you will have to use a different company name, phone numbers, physical addresses, hosting, etc. Therefore, it is better not to crank up such promotion on your own. Here you cannot do without an experienced SEO specialist. Simultaneously, if all the settings are done correctly, then other places in the TOP-10 are provided for you, and believe me: with the help of a professional, it is quite simple!

SEO is a science! Should you believe in myths?

SEO, it is remarkable that in certain situations, with its help, you can get tens of thousands or more visits without special costs, which in any other type of advertising will not work without large financial investments. How? Analyze the niche, search terms, and competition, don’t believe in myths and test any tricks. SEO is a science, a branch of knowledge, where a lot of research has been carried out based on practical experience, observation, and experimentation. In SEO, as in real life, most often, the winner is the one who does not act in a formulaic manner. In the future, we will write a separate article on how to analyze competitors properly, calculate potential traffic, and understand where you can quickly enter the top and collect the cream. In the meantime, I’ll give you a simple example based on working with one of our clients. Before starting work, we encountered the following myths,

• Landing pages in SEO are not promoted;
• If Google shows that no one is looking for a request, there is no promotion point.

Initial data:

• Trending product
• One page site
• Zero frequency for all queries in the Google Keyword Tool

Google has not yet had time to update the data on the number of requests per month: the product has just entered the market, and many have not previously performed in-depth analysis. In this regard, competitors did not work in SEO. Still, they spent money on advertising on social networks, where this product was already everywhere, and the cost of advertising campaigns was very high. The client was worried (I remind you: he was 99% sure that one-page sites cannot be brought to the top of search engines). We decided to prove and show him otherwise. For five months of work, our results looked like this:

We will separately write a more detailed case study on this project, but please note: we worked on it in 2015, and even then, landing pages quite quickly got to the top. Conclusion? Do not believe in myths; test and check, find places where your competitors have not yet entered, promote queries there to the top. It’s relatively easy and fast, and the result is a lot of new orders and profits.

Final Thoughts

There are still many advantages to SEO, but I tried to highlight 10 of the most basic ones. Of course, SEO also has its nuances and pitfalls. In order to level up your SEO game analyze your niche and set the goals you want to achieve with your campaigns, and only after that, Prioritize your efforts and make a plan. Divide your efforts on a weekly and monthly basis in your plan. And the last thing is don’t miss the opportunity to follow your competitors’ success. How they get to that position, and how you can beat them with more defined efforts.

Have some thoughts? Let me in the comments.